Branding in Seongsu || K-Drama
Following an accidental kiss, two individuals find themselves trapped in each other’s bodies, forcing them to navigate each other’s lives despite their stark ideological differences. As they grapple with the challenges of inhabiting unfamiliar identities, they must learn to overcome their differences and find common ground in order to unravel the mystery behind their predicament and reclaim their own lives.
Episode 1
Successful marketer Na Eon’s routine is disrupted by intern Eun Ho, much to her annoyance. Determined to address the situation, Na Eon arranges to meet Eun Ho in an unconventional location, setting the stage for an unexpected encounter that will challenge both of their perspectives.
Episode 2
Eun Ho’s strong stance against animal cruelty leads him to challenge his own company. To address his suspicions, Na Eon arranges a meeting with XU Beauty. Satisfied, Eun Ho visits one of their factories, unaware of the surprises awaiting him.
Episode 3
Eun Ho, unaware of the gravity of his discovery, shares it with Na Eon, expecting a strong reaction. Surprisingly, Na Eon remains calm. Despite the unsettling nature of what he witnessed at the factory, the collaboration between XU Beauty and Seongsu Agency proceeds smoothly, leaving Eun Ho bewildered by the apparent ease of the project’s advancement.
Episode 4
Na Eon’s XU Beauty event proceeds flawlessly, earning praise from the public. However, it unwittingly heralds her downfall. The next morning, she faces a new disaster, and her attempted solution unexpectedly puts her in grave danger.
Episode 5
Na Eon wakes up in the hospital, finding herself trapped in Eun Ho’s body. To uncover the truth, she immerses herself in Eun Ho’s life, discovering he’s been assigned to Team Underdog at Seongsu Agency, led by Yoo Mi and filled with troublesome employees.
Episode 6
In Eun Ho’s body, Na Eon attempts to rally Team Underdog but faces resistance from Yoo Mi’s efforts to control Eun Ho. This intensifies the tension between Na Eon and Yoo Mi. Meanwhile, Na Eon ponders the mysterious circumstances behind the soul swap.
Episode 7
Trapped in Eun Ho’s body, Na Eon diligently pursues her would-be killer. Upon Dong Beom’s suggestion, she orchestrates a successful venture into drag queen footwear. However, her focus is abruptly shifted when she receives a call from the hospital and encounters the individual wearing the rabbit mask, sparking new suspicions and fears.
Episode 8
During a TV interview, Yoo Mi denies any wrongdoing in Na Eon’s apparent suicide attempt. Meanwhile, Na Eon awakens from her coma. To reverse the soul swap, Eun Ho proposes they try kissing each other.
Episode 9
Trapped in Na Eon’s body, Eun Ho resumes his role at Seongsu Agency as the manager of Team Underdog. The team receives a new project assignment while Eun Ho and Na Eon work together to uncover the culprit behind their mysterious soul swap.
Episode 10
As Team Underdog progresses with the Girlish branding project and plans for a pop-up store, they face interference from Team One of Seongsu Agency. Na Eon and Eun Ho strategize to thwart Team One’s efforts and safeguard their project’s success.
Episode 11
Yoo Mi visits Na Eon’s pop-up store, expecting failure but is surprised by its success. Frustrated, she meets with someone secretive, with Eun Ho trailing behind. Meanwhile, Yoo Mi informs Eun Ho about an upcoming project.
Episode 12
Eun Ho accepts the new project, offering Team Underdog a chance to compete. Na Eon’s team conducts market research and encounters Jenny. Meanwhile, Eun Ho requests Yoo Mi to arrange a meeting with Nam Yoon Hyuk.
Episode 13
Yoo Mi and Na Eon pour their efforts into the rebranding project. Inspired by Jenny, Na Eon devises an innovative idea. Meanwhile, Yoo Mi enlists the help of Yoon Nam Hyuk, a charismatic figure, as her secret weapon for the project.
Episode 14
Seongsu Agency and Segye Group are in the headlines of a scandalous situation because of Yoon Hyuk, the soju model of Yoo Mi’s rebranding project. Yoo Mi is done for, and Na Eon’s non-alcoholic drink concept has become a huge success.
Episode 15
Eun Ho receives a cryptic message leading him to a restaurant where he encounters Director Han. Suddenly, both Eun Ho and Na Eon experience severe headaches, leading to their souls being switched back. Meanwhile, Na Eon discovers that Director Han is the mastermind behind Yoo Mi’s actions.
Episode 16
Na Eon becomes the manager of Team One for her successful rebranding of Segye Soju. She assigns new projects to the teams, and she takes the HQ Motors project which will lead her to Director Han. Meanwhile, Team Underdog is in charge of rebranding an old motel building.
Episode 17
Episode 18
Episode 19
Episode 20
Episode 21
Episode 22
Episode 23
Episode 24
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